Social Media solutions that work for your business

Social media is much more than posting and hoping the sales will come (what we call the ‘spray and pray’ strategy). Without expert help, social media can seem like more pain than gain. It’s like trying to win Master Chef when no-one has ever taught you how to cook.

Aoife Noone set up Babushka Social to change that.


After working in marketing for 10 years, Aoife discovered her passion for social media.

She’s managed global social media accounts for Workplace from Meta and led EMEA-wide social teams. And spent over 15 years working in financial services. At Fidelity International (UK) Aoife was Head of Social Media and she led the social selling programme at RBS Bank.

Now she helps businesses and individuals thrive on social, with a passion for LinkedIn that’s infectious!

When she’s not being a social media powerhouse, Aoife can be found riding her e-bike or feeding her addiction to dark chocolate rice cakes.

Babushka Social helps ambitious small and medium sized organisations achieve success with social media. Whether you need help with social media marketing, LinkedIn training or social selling, talk to Babushka Social.


Used Babushka Social for LinkedIn training.

A standout talent! I thoroughly enjoyed working with Aoife and I’d highly recommend her if you’re looking to extend your knowledge around social selling and developing your online profile. Keen to help and get things right, Aoife will educate and motivate you to achieve online results.

Keith McGregor
Project Director at Thinking Juice | Co Founder of Strawberrysoup Ltd

Aoife is one of our brilliant freelance experts in the area of social media strategy, content, analytics. She is particularly skilled in LinkedIn and Facebook understanding. She is hugely collaborative and helpful in advising clients, even ones who might think they have their social strategy down pat. Aoife always has something new to add which will improve your visibility and engagement.

Peter McPartlin
Co-Founder of The Indie List

Babushka Social have been brilliant for us. Aoife has provided us with LinkedIn training (you can teach old dogs new tricks!) and ongoing social media marketing support. In a short space of time we have overhauled our marketing and introduced new activities to drive brand engagement and audience reach.

James Harrington
Head of Practice, Usurpo

Babushka Social pretty much doubled our company follower count on LinkedIn singlehandedly. Aoife has clear processes in place and a great, open communication style and is exactly what an external partner to any business should look like.

Ben Hopkins,
Head of Internal Growth, Usurpo/Eleven Search

active social media users worldwide

spend on average

a day on social networks

There’s no denying that doing social right is good for business.

Meet your customers where they are – on social media platforms.

Build your brand.

Let Babushka Social show you how.

Whatever your business is, get the knowhow to power up your social channels.